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A woman wearing a brown shirt and black and white sweater smiles at the camera. November 28th, 2022

Meet the MC

Now in its 21st year, the NewSong Music Performance & Songwriting Competition is one of North America’s premier showcases of emerging performers and songwriters today. This crowd-sourced effort seeks to identify the truly exceptional artists within our communities and to work closely with them to develop their careers and introduce their music to a broader, international audience while building a supportive community of performers and songwriters across all genres of music and levels of skill.

The MC for this year’s event is Cass Herrington. Cass manages PR for Explore Asheville, the convention and visitor’s bureau, where she helps amplify stories about the city’s diverse community of artists and creatives. She previously worked at Citizen Vinyl, developing the company’s voice and storytelling strategy. Cass spent the first decade of her career reporting for public radio stations across the South and the Midwest, including Blue Ridge Public Radio. She’s the recipient of a national Edward R Murrow award and several AP Broadcast awards for her coverage, primarily focused on equity and immigration.

A woman wearing a green shirt speaks into a microphone at an event.

Cass Herrington hosting the 2021 NewSong Music Competition at Citizen Vinyl

We are offering a limited number of $25 Community tickets for Asheville’s creative community: Musicians, artists, and others who would like to attend the show but can’t afford the General Admission price point. Use the code COMMUNITY at check out.

Tickets are $50 General Admissions and $125 VIP.
Purchase tickets here:

VIP PACKAGE: Join us as a patron of the arts for a pre-concert gathering. Enjoy drinks, hors d’oeuvres, an exclusive meet & greet with this year’s finalists, preferred seating for the evening and a digital recording of the night’s performances mixed by our own Gar Ragland, Co-Founder and Director of NewSong Music and Founder and CEO of Citizen Vinyl. Doors at 5:30PM.

GENERAL ADMISSION: General admission seating will include concert style and cafe tables as well as some bar stools. Seating is first come first serve. Doors at 6PM / Show at 7PM.